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How I went from quietly creative to
helping people find their voice.

I’ve been chasing creativity since I was a kid. It all started with storytelling when I wrote my first book at thirteen (it wasn’t great, but it lit a spark). Since then, I've been chasing the flame of creativity -- writing novels, making music, shooting & editing videos, becoming proficient in design. My creativity took me through college, where I Iearned my BA in Professional and Creative Writing with a minor in Film Production from Central Washington University. And finally, my creativity led me to my career as a social media manager at multiple different jobs.

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​My time running social media taught me an important lesson -- managing social media for other people is never as effective as when someone runs their own page. Only the owner of the page has the ability to truly build a community. And so, Watts Creative was born. For those of us who have to be on social media, it's vital that we build a social media that is honest, authentic, and prevents burnout.

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Today, I’m a gigging musician and social media coach. Across all the creative work I’ve done, one thing ties it all together: a love for connection. Join me as we search to cultivate creativity and meaningful habits.

© 2025 by Elaina Watts.

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